Made to explain.

Glassine makes website themes and templates that put the substance of a business on the page: what a product is made of, how a service works, what it costs.

See the work
Measure's home page: the headline Know what goes into every serving, a jar of ashwagandha root and its formula sheet listing each ingredient per serving.

Measure

A Shopify theme. The formula sheet sits next to the product, read from the store's own product data.

Work

Measure's product page for Daily Greens: the jar, its price, flavor options and a choice between a one-time purchase and a subscription.

Measure

Puts each product's formula next to it: every ingredient, the amount per serving and its share of the Daily Value. For wellness brands with 2 to 10 products.

Shopify themeIn testing

Not on the Shopify Theme Store yet. Daybook, the brand in the screenshots, is fictional.

How we make them

The offer, explained
The information is the design: formula sheets and materials in a Shopify theme, scope and fees in a Framer template. Each reads from the platform's own data, so you edit it without code.
Honest by default
Claims sit next to their disclaimers. Demo brands, people and quotes are fictional and labeled that way. Nothing is invented to make a template look busy.
Built for a focused offer
Layouts for a short line of products or a small menu of services, with the whole offer on one page and compared.
Held to a standard
We test speed and accessibility before anything ships, and any score we quote comes with the page, device and date it was measured.

Why Glassine

Glassine is a smooth, translucent paper used to wrap stamps, photographs and fine books. It keeps what is inside protected and in view. That is the job we give every theme and template.